ATI Radeon Ruby

Wallpaper Description:

The computer industry is famous for splashy product demonstrations designed to showcase its technology, and as a result has seen its share of empty eye candy masking true technological innovations. In the spring of 2003, ATI decided to change the rules of how demos were developed with the initiation of a multi-phase project called Ruby. With ATI’s extensive experience in the gaming and film world, it was clear that for a demonstration to have real impact, a strong story was crucial to success. And so with that in mind, Ruby - ATI's digital superstar - was born.

The primary goal of this production project was to develop both an interactive version, which could run in real time, as well as a fully rendered, film-like version. Breaking new ground inevitably poses several challenges, which ATI approached head-on when developing the first episode of Ruby.

The first step was to look at design firms that would complement ATI's in-house team of designers and developers. After an extensive search, an established broadcast and film design studio was selected to work with ATI to bring Ruby to life. The RhinoFX team of animators, motion capture artists and programmers joined ATI's 3D Application Research Group to design a one-of-a-kind demo that would showcase the innovative capabilities of ATI graphics hardware.

"We know what it takes to create a first class 3D graphics demo that really wows the design community," said Callan McInally, Manager, 3D Application Research Group. "However, with Ruby we wanted to do something different, something that had never done before, and by leveraging RhinoFX's extensive experience in film and broadcast, we knew we could showcase ATI's technology to a much broader audience than ever before."

"RhinoFX has had great successes in film and broadcast, but this was our first opportunity to work on a project that was also being adapted with the same technologies used in today's games," said Harry Dorrington for RhinoFX. "ATI has built their reputation on innovation and were thrilled to join forces with them. From day one we knew that this was going to be a unique partnership which would allow both companies to experiment with new techniques and new technology leading to greater innovation.“

ramyadevims Uploaded by ramyadevims on Jul 17, 2009. ATI Radeon Ruby - Desktop Nexus Technology Download free wallpapers and background images: ATI Radeon Ruby. Desktop Nexus Technology background ID 133896. The computer industry is famous for splashy product demonstrations designed to showcase its technology, and as a result has seen its share of empty eye candy masking true technological innovations. In the spring of 2003, ATI decided to change the rules of how demos were developed with the initiation of a multi-phase project called Ruby. With ATI’s extensive experience in the gaming and film world, it was clear that for a demonstration to have real impact, a strong story was crucial to success. And so with that in mind, Ruby - ATI's digital superstar - was born.

The primary goal of this production project was to develop both an interactive version, which could run in real time, as well as a fully rendered, film-like version. Breaking new ground inevitably poses several challenges, which ATI approached head-on when developing the first episode of Ruby.

The first step was to look at design firms that would complement ATI's in-house team of designers and developers. After an extensive search, an established broadcast and film design studio was selected to work with ATI to bring Ruby to life. The RhinoFX team of animators, motion capture artists and programmers joined ATI's 3D Application Research Group to design a one-of-a-kind demo that would showcase the innovative capabilities of ATI graphics hardware.

"We know what it takes to create a first class 3D graphics demo that really wows the design community," said Callan McInally, Manager, 3D Application Research Group. "However, with Ruby we wanted to do something different, something that had never done before, and by leveraging RhinoFX's extensive experience in film and broadcast, we knew we could showcase ATI's technology to a much broader audience than ever before."

"RhinoFX has had great successes in film and broadcast, but this was our first opportunity to work on a project that was also being adapted with the same technologies used in today's games," said Harry Dorrington for RhinoFX. "ATI has built their reputation on innovation and were thrilled to join forces with them. From day one we knew that this was going to be a unique partnership which would allow both companies to experiment with new techniques and new technology leading to greater innovation.“

4.3